BEHIND THE BRAND

A few years ago, on a humid summer vacation in New England, I was hot, sweaty, and irritated by the extra layer of a bra. I took it off—and that moment sparked a question: Why do we wear bras at all?

I didn’t need one for support, so was it just a societal expectation? Did others feel uncomfortable if my body wasn’t “bound and rounded”? That curiosity led me down rabbit holes and into conversations with women everywhere. The truth was clear: most women dislike bras. They’re uncomfortable, inconvenient, and often a psychological burden. Larger-busted women felt they needed support, but almost everyone feared being judged as “unprofessional” or “hippy” without one.

That blew my mind. Bras weren’t even invented until the early 1900s—to make clothes look better. For decades, many women lived braless, and much of the world still does. Yet in the U.S., wearing a bra became ingrained in our culture. Even with all the “comfort-focused” bra innovations, I wondered: Do we really need them?

So I began experimenting with apparel that helps women transition away from this cultural norm—toward comfort and confidence in their natural state. Bralessly was born: super-soft shirts with a patented Bust Panel™ for modesty and freedom of movement—no wires, straps, or binding.

I launched in 2020, then paused to acquire a cut-and-sew operation from a retiring woman entrepreneur. For five years, I helped others build their brands. But recent challenges—tariffs, lower demand—have pushed me to refocus.

Now is the time to focus again on Bralessly—not just to sell shirts, but to empower women to feel good in their own bodies again. With everything I’ve learned, I can now produce and grow this brand under one roof.

Live Bralessly.