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BEHIND THE BRAND

Erica head shot

ERICA YNGVE
Founder

If you are like me, I couldn't wait to get home at the end of the day and take off my bra. "Why can't I feel this relief all day long?", I thought  with frustration.  And again, a few summers ago as I stripped down to just a simple tank top when humidity rose to over 80% while on vacation in New England, "What is stopping me from feeling this relief every day?"

I felt I had to choose between being immodest or not, being socially acceptable or not, being comfortable or not. 

 

Introducing, Bralessly, a clothing company that gives you BOTH! We design clothing you can wear comfortably braless and still be modest!  Our clothing is not a substitute for bras, as it does not provide support or lift but it does eliminate circulatory issues and discomfort due to ill-fitting bras. The main design feature is a ‘Bust Panel (TM) ’ that allows the breasts freedom of movement and air-flow, using fabrics that are anti-microbial, moisture wicking and very soft. These pieces are eco-friendly, sewn in the USA, and designed with modesty in mind.  We are an innovative alternative to wearing bras. So not only do you get the feeling of relief ALL DAY LONG that you get from taking your bra off at the end of the day, you can also feel good that you are  using environmentally friendly products, 'supporting' your local economy (we are made in Arizona, USA!) and learning how to be comfortable in your own skin.

Do it Bralessly!

Bralessly at the 2019 LabelHorde Fashion Show in Tempe, AZ 

In the News

Voyage Phoenix

Voyage Phoenix 

Meet Erica Yngve of Bralessly

- June 18, 2020

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